Logo Designs

Logo designs I have created for Jonathan Shield Photography

Logo designs for 'Jonathan Shield Photography'. In the first logo I have explored the idea of the use of a shield, i.e. protecting something. And so have used the 'J' form to protect the rest of the text in the logo. In the second logo I incorporated a more literal form of a shield, forming this with the letter J. With the third logo I was just thinking about the simplicity of the type and the forms. 

After showing my designs at this stage to the photographer he did not like the literal visuals of a shield as he wanted something more subtle. He liked the simplicity of the typography in the final logo design and the shielding idea in the first design. These are the two aspects I will develop further in this. 

The photographer also wanted his logo to be able to be used in a branding sense with his work. Using the 'JS' as his identity. I will also explore this idea further, perhaps creating two finals; a logo and a stamp style design incorporating just the initials.

Work experience - Tyneside Cinema

I am taking part in a work experience with a freelance graphic designer in Newcastle; David McClure who works under the name of Velcrobelly (www.velcrobelly.co.uk).  I have been working on a brochure for the Tyneside Cinema in Newcastle, these are a couple of screen shots of my progress so far. I have been trying to make the layouts visually interesting but still making it easy to read and informative. There have been challenges which I have worked through including fitting text to pages, yet still making the information flow well. Furthermore working in a studio space which is in The Biscuit Factory Art Gallery is a different experience to my normal university environment.

Niche guide typography

Typography in my Christmas hats niche guide; stitching into fabric.

Christmas Hats Niche Guide

Niche guide on Christmas hats, I have done the visuals in the guide by sewing people with different Christmas hats on. This gives a 'cutesy' feel to the guide which is when combined with the small format (10x15cm) makes it suitable for carrying on the person or in a handbag. Text has been added to give a sense of humour to the guide. Also the colour of stitching I have used to help if the person reading it wanted to make the hat themselves. I have bound the guide with a knitted strip to give a more textural feel. The pages of fabric themselves smell of cinnamon and nutmeg spices as they were painted with these before sewing into them. Giving an added sense of Christmas.