Logo designs I have created for Jonathan Shield Photography |
Logo designs for 'Jonathan Shield Photography'. In the first logo I have explored the idea of the use of a shield, i.e. protecting something. And so have used the 'J' form to protect the rest of the text in the logo. In the second logo I incorporated a more literal form of a shield, forming this with the letter J. With the third logo I was just thinking about the simplicity of the type and the forms.
After showing my designs at this stage to the photographer he did not like the literal visuals of a shield as he wanted something more subtle. He liked the simplicity of the typography in the final logo design and the shielding idea in the first design. These are the two aspects I will develop further in this.
The photographer also wanted his logo to be able to be used in a branding sense with his work. Using the 'JS' as his identity. I will also explore this idea further, perhaps creating two finals; a logo and a stamp style design incorporating just the initials.