YCN Lego idea

Do something with your hands campaign

My current idea for a Lego campaign. Following the idea that parents want children to do something rather than just watch watch television or play video games. The sense of pride and achievement of making something yourself from your imagination is in my view the key to Lego. Using michaelangelo's famous hand painting from the Sistine chapel in Rome to demonstrate this I thought about various formats for the campaign. Thinking about making it interactive and available to a large audience I thought about making large scale hands made out of Lego and placing it in a highly populated area such as London.