Final pieces for an Art Direction photography project in which I gave a brief outlining a concept for a NHS Anti Smoking campaign which held the slogan 'Light up your life not your death'. The brief included sketches of the photographs I wished to be taken. After receiving the photographs from the photographers I used them to form posters to be used in a campaign. These posters work well as a series as in the poster which focuses on the person's face it cannot be seen clearly that the 'cigarette' is in fact a candle. Although this is made more clean in the next poster. 'Light up your life not your death' i.e. light up something other than a cigarette - a candle.
