Typography for Lego YCN project

Typography for my YCN Lego project, gaining inspiration from the physical forms of the Lego bricks to create these shapes. These will contrast with more free flowing lines and drawing in the imagery on the poster series I am creating for the campaign.

Lego campaign names

Creating a Lego campaign revolving around the idea of getting children to do something with their hands rather than just sitting and watching television or play video games. Using hands as the main imagery in the shape of Lego hands. Combining these with different Lego sets such as pirates, explorers, super heroes and racing to create a campaign. The strap lines for the series of posters are 'shaping young pirates', 'shaping young adventurers' and 'shaping young heroes'. Using this bold typography to portray the physical shapes of the Lego bricks.